immy79
08-26-06, 04:50 AM
Article:
Selling Luxury Items Online (http://www.ecommerce-guide.com/news/trends/article.php/3627396)
Source: ECommerce-Guide
Snippet:
"No matter what you're selling online, your customers need to feel confident about your products. But if you're selling high-end items, like antiques or jewelry, there are other things to consider when creating and designing a successful e-commerce Web site."
Talking Points:
Do you currently sell luxury items? If so, what steps have you taken to provide a "personal touch" to your shoppers?
Do you agree that some of these services would appeal to smaller purchases as well?
Have you had success in building a sense of community around your store? How did you do it?
Selling Luxury Items Online (http://www.ecommerce-guide.com/news/trends/article.php/3627396)
Source: ECommerce-Guide
Snippet:
"No matter what you're selling online, your customers need to feel confident about your products. But if you're selling high-end items, like antiques or jewelry, there are other things to consider when creating and designing a successful e-commerce Web site."
Talking Points:
Do you currently sell luxury items? If so, what steps have you taken to provide a "personal touch" to your shoppers?
Do you agree that some of these services would appeal to smaller purchases as well?
Have you had success in building a sense of community around your store? How did you do it?