Which type of discounts work the best?

[Red Flare]

Is there any studies on which discounts work better, i.e. buy one get one free; get 20% off on purchases of $30 or more; get $10 off on $40 purhcase, etc?

In your experience which promotions worked the best to increase your business?

[jason - jmh web services]

Is there any studies on which discounts work better, i.e. buy one get one free; get 20% off on purchases of $30 or more; get $10 off on $40 purhcase, etc?

In your experience which promotions worked the best to increase your business?

can't remember where but exact amount off is suppose to work better than percent off.

[Bruce - PhosphorMedia]

Kind of depends, but in some situations, showing the amount of savings is more provocative than percentage. Consider 20% off a 40K car...$8,000 sounds better than 20% off. Conversely, if the item is a $1.00, saying 20% is better than saying $0.20 off.

I think you just have to look at the actual numbers and make a gut-check. Consider who your buyer is: would they walk across the street for a quarter?

[Julie Wilber]

And remember that anything that ends in 99 seems to also draw consumers.

When I was in retail we took X off and the price was at 45.95, or something like that. Never sold, or didn't sell as well as when we were getting ready for a sale and someone put tags on the items that said 45.99.

It's also the word sale that will get people.

I consider myself pretty savvy in regards to shopping, but there are times when I will purchase something because it was on sale, regardless if I really needed it or not. Sadly most of those items are in the back of my closet and never worn.