Thoughts on stats and reporting

[Jimmy Cooper]

Hello Mivites,

I'm going to start doing some research into statistics and reporting and would like to know from all the MIVA Merchant users out there what kind of data about your store you would find useful.

So, if you could post in this thread your thoughts about different types of statstics and reporting that would help you make smarter decisions about your business, that would be a great starting point.

Some ideas:
- Popular products by page visits.
- Which checkout step shoppers abandon their cart on.
- Common click path through your store.
- Product popularity by region.
- Average time a shopper spends browsing before adding to cart.
- etc.

Any thoughts or ideas you can share would be great.

Thanks.

[ILoveHostasaurus]

I know customers find drop-out rates at each stage of checkout to be useful. For example, of those that make it to OINF/OCST, how many make it past that to shipping, to payment, to invoice screen. If you see a large percentage drop at shipping select, it's a good sign customers don't like your shipping rates. If at the CC page, maybe you've got a payment gateway problem.

[jason - jmh web services]

Hello Mivites,

I'm going to start doing some research into statistics and reporting and would like to know from all the MIVA Merchant users out there what kind of data about your store you would find useful.

So, if you could post in this thread your thoughts about different types of statstics and reporting that would help you make smarter decisions about your business, that would be a great starting point.

Some ideas:
- Popular products by page visits.
- Which checkout step shoppers abandon their cart on.
- Common click path through your store.
- Product popularity by region.
- Average time a shopper spends browsing before adding to cart.
- etc.

Any thoughts or ideas you can share would be great.

Thanks.

Referral tracking
*Track where visits came from
*Track where orders come from

[Red Flare]

It would be nice to know if a customer clicks on create an account and then immediately closes the browser. IMO this is because there is too much intrusive info being asked and there is nothing admin can do about it except for making most of fields on ACAD screen "optional". Which changes the settings globally throught the site, including the OSEL page where this info should be made required. :(

[Ashish]

well, we seems to hav two options to track user path in MIVA 5

1. some in-built module of miva, which records all user clicks and store DB and there is gui presentation for all results

2. or implement some third party jscript code to send events for a user. Example google analytics. They hav pretty much good tools.. ofcourse u will hav to learn and implement their jscript code.
If u got urchin license, then u can implement script urself w/o google intruding ur data.

i am using google analytics, i am pretty much happy with results, but i still hav to implement complete conversion, CTR package.

[Vic - WolfPaw Computers]

Any tracking that uses cookies to store customer data is can be considered 'intrusive' since you're saving a file on the customers PC.

Be sure you're following your site's P3P policy when collecting statistical user information.

[Jimmy Cooper]

Thanks for the info so far. Anybody else have some other thoguhts to share about reporting and analytics for e-commerce sites?